Social media, internet marketing, websites and online catalogues. These are all the things that Kudos Home & Design didn't have to think about when their store opened 30 years ago.
BDQWorks was hired to recreate the Kudos Home & Design website and provide internet marketing campaigns.
Our work included the following:
1. New website for Kudos Home & Design
2. Website for promoting Stressless furniture
3. Furniture catalog web application
4. Introduction to social media
5. New newsletter system using MailChimp
6. Internet marketing campaign and SEO
CMS Based on the Kohana Framework
The new website and web applications are developed on the Kohana MVC PHP Framework with our own custom CMS.
While there is no e-commerce present on the new website (it does not work with their business model). Customers are able to search for the furniture of interest by using the product ID number. This catalog system quickly became an essential part of the company's sales process.
Internet Marketing & SEO
After the completion of the project, we provided ongoing internet marketing and SEO services. Between 2010 and 2011, we achieved 58.1% increase in organic search engine traffic; and between 2011 and 2012, we achieved an astounding 161% increase in organic search engine traffic.