Since the 1990s, blogging evolved from a casual hobby into a real internet business. Today, running a blogging/magazine website is much more sophisticated than what it used to be.
BDQWorks was hired to create a website that had all the necessary CMS features for a blogger (such as pull quotes, personal blog pages, video posts, gallery posts and more).
Design & Creative Direction
Our idea for this website was to create a design that is fun, inviting and appropriate for all members of the family. This is closely reflected in the colour scheme and the illustration style that we used as part of the design.
The colour scheme plays a vital role in organizing the website content. For example, the website is divided into six content categories (Parenting, Entertainment, Life, Relationships, Reviews and Contests) and each colour creates a visual connection to its corresponding category.
With the growth in technology, more people prefer to read on mobile devices. As such, creating a good tablet and smartphone browsing experience was a critical success factor; especially for a magazine website such as Urban Moms.
This meant manipulating the content in clever ways to improve user experience. For example, the sidebar that contains author information, related posts and the ads are hidden until the clip icon is pressed.
In order to accommodate less browser space in tablet and smartphone devices; the menu is hidden. Clicking the menu button will reveal the content categories and subcategories.
Urban Moms is a network of many bloggers and their personal blogs. As such, we felt it was important for each blogger to be able to personalize their own blogs on the website.
Using the extended CMS we created for Urban Moms, every author is able to upload their own personal profile picture, background picture, assign a featured post, and add their social media information. This made every Urban Moms author page look unique and personal.
When we researched Urban Moms and their operations, we learned that a standard CMS was not enough to meet their needs. For example, Urban Moms required personal author pages, a way to advertise contests, better photo albums and more content manipulation tools. None of these features were available in any CMS by default.
To solve this issue, we chose to build the Urban Moms website on WordPress (arguably the best blogging platform in the world). Then, we programmed custom content types, modules and extensions to allow faster and more precise content management experience.
We also put ourselves in the shoes of Urban Moms by pondering, what's most important in a magazine website? Our answer was content. We wanted to make it easier for bloggers to write beautiful articles without knowing how to code.
As a result, we programmed several WordPress CMS extensions, shortcodes, meta options and editor buttons to add features such as YouTube videos, pull quotes, post summary, image captions, slideshows, featured posts selection and more.
Once the website was finished, we provided webinars and training manuals to the entire Urban Moms staff and their bloggers.